Marketing Management Platform
Your NextGen 3.0, custom-made or bespoke site will sit on our new Marketing Management Platform. Through the Platform, you will be able to log in and make amendments to your site (please note that there are some limitations if you have a Professional level NextGen 3.0 site). The Platform gives you access to additional content and publishing tools to help you communicate more effectively with your clients.
In addition to your services content, you also choose to have topical and news articles automatically added to your site on a weekly and/or monthly basis. We also produce Insights content, which is ideal for use in campaigns. You can choose which campaign to run and when, and simply publish the relevant articles to your site.
To accompany the articles, we also write email content and social media posts. If you subscribe to these, as well as to our publishing tools, you can take advantage of our easy-to-use integrated facility to create and send emails to clients. These will automatically link to the articles you’ve chosen to highlight, so that recipients can click through to them on your website.
The platform also integrates with Facebook, LinkedIn and Twitter, enabling you to publish social media posts that will link back to the articles on your website. All the articles, emails and social media posts are all pre-approved.